45. 5 Tips for Scheduling Your Content

Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about some type of strategy for utilizing content for practice growth followed by covering FAQs from our community.

Today’s recording focuses on tips for scheduling content. For the complete recording, you can visit our private Facebook group, Scale Your Nutrition Practice. Simply apply by answering a few questions and you’ll be able to join the very active conversations happening here.

Here is the agenda for this recording:

• Pre-scheduling consideration
  • Be clear on your strategy: Creating and scheduling content without a strategy is a waste of time
  • Assess your funnel
• Time Available: 
  • Consider time for ideation, creation, and deployment
  • Assess the time available each week and how you will block it
• Cadence:
  • Identify your weekly, monthly, and quarterly content
  • Decide on the types of content you will offer and the amount of time each takes [i.e. live events, webinars, handouts, meal plans, etc.]
• Ideation and alignment:
  • Consider special nutrition dates, holidays, seasons, etc.
  • Leverage AI for ideation
• Scheduling events:
  • If you offer quarterly events like launches, consider the pre-launch, launch, and post-launch content around them

In this Episode:

[02:11] To begin, establish your strategy. Determine your audience, your message, and how you plan to cater to them.

[05:13] The time invested in crafting your content strategy may not generate immediate revenue, but it significantly enhances efficiency in the long run.

[09:10] Various strategies exist to attract people to your sales funnel so, ensure your content selection aligns with your current business stage.

[14:08] Prioritize high-quality leads to maintain a robust sales funnel.

[18:44] In today’s businesses, using AI accelerates content creation processes, enhancing competitiveness.

[22:59] Determine the type of content you’ll create, whether it’s attraction-based or education-based. 

[25:15] To reclaim time, consider hiring a VA but retain content creation control.

[27:43] Establish a cadence for content creation, outlining frequencies such as weekly, monthly, or quarterly, as part of your 2024 strategy.

[32:39] For DIY content creators, produce content that aligns with your comfort level, whether it’s a live demonstration or a simplified version. 

[35:08] Focus on connecting with your ideal customer avatar.

[37:59] Aim for depth in your content to avoid constantly seeking new content, giving you access to more repurposing.

Your Content Cure for This Week

Your content cure for this week is two-fold. First, I will provide a link to join our very active Facebook group. The live call with all references is posted there plus many other training sessions for you to access.

Second, I am providing you with a link to Elevate Your Practice – the program I refer to frequently here. Inside Elevate, you’ll find everything we talked about here plus so much more.

> DOWNLOAD YOUR RESOURCES HERE<<

Key Takeaway

Begin by defining your strategy, identifying your audience and message, and how you plan to cater to them. Ensure your content selection aligns with your current business stage and aims to attract people to your sales funnel. 

When defining your strategy, establish a regular cadence for content creation and have depth in your content so you can more easily repurpose content without having to constantly develop new content.

Crafting a content strategy may not yield immediate revenue but significantly enhances efficiency over time.