42. Mastering SEO for Nutrition Pros: With Erica Julson, MS, RDN

February 27, 2024

It’s hard to talk about nutrition blogging without mentioning my next guest’s name. Erica Julson is a Registered Dietitian who has been blogging since 2015.

Like most experts, she experienced a series of failures until she figured it out and found success. Since then, she has supported colleagues with navigating and implementing an SEO strategy that works for their businesses – whether you’re looking to earn passive income through blogging or to drive more traffic to your website to fill the top of your marketing funnel, Erica is someone you need to know.

Here’s what we covered:

What is SEO and why should nutrition professionals pay attention to it?
How is SEO changing and what do we need to do to adapt?
Erica’s framework for applying SEO Strategy
How does someone get started with SEO?

In this Episode:

[02:53] Erica shares her background and journey, her target audience, and the methods through which she assists them.

[05:35] What were Erica’s initial intentions and primary goals for her blog?

[09:33] “Google perceives any health and nutrition advice to be a sensitive topic, so you have to take some extra steps to show that you’re trustworthy.” – Erica

[11:43] How Erica initiated her Facebook group as a service-oriented initiative for registered dietitians to generate passive income.

[14:56] Erica explains the concepts of SEO and SEO strategy and distinguishes between the two.

[20:32] The evolution of SEO due to the impact of AI, and the need for adaptation.

[26:38] Utilizing AI in blog creation and strategies for optimizing SEO.

[29:05] Recommended tools to use for blogging for passive income or as a top-of-the-funnel strategy.

[33:22] Erica gives us two practical examples of promoting backlinks to enhance blog visibility.

[38:01] Exploring free and paid tools for SEO optimization.

[44:27] Erica outlines the REPS framework, providing a clear SEO roadmap.

[52:45] Incorporating ads to enhance SEO and drive more traffic to your site.

[01:00:11] Your Content Cure for This Week

Your Content Cure for this week is a list of resources from our guest, Erica Julson, MS, RDN. Resources include a free webinar, an email series about making passive income, and a link to her private Facebook group.

> DOWNLOAD YOUR RESOURCES HERE<<

About Erica Julson, MS, RDN

Erica Julson, MS, RDN, is a registered dietitian turned marketing specialist. She is the founder of The Unconventional RD – a podcast, Facebook group, and online training dedicated to helping wellness professionals think outside of the traditional employment box so they can start, grow, and scale their digital empires.

Before discovering SEO, Erica posted over 150 blog posts but never got more than a few thousand monthly visitors from Google. After teaching herself how to blog with an SEO strategy, she launched a new blog and was able to attract more than 20,000 monthly visitors from Google with just 10 blog posts. Now she loves teaching others how to accomplish the same.