41. The Power of Videos for Your Practice: With Besty Ramirez MS, RDN, and Ini Isangedighi CHN, CH

February 20, 2024

Put on your seatbelts!

This is a lively conversation with two of my favorite people – Betsy Ramirez, MS, RDN, and Ini Isangedighi, CHN, CH who make up the video production team for Living Plate Rx.

We discussed the value of providing dynamic, visual learning opportunities for your clients to support them in the kitchen.

Betsy and Ini share what it’s like to work in video production and the basic principles to follow when creating your own – whether it’s a Reel, Facebook Live, or repurposing the licensed videos our members have access to.

We’ll cover:

The influence of videos on nutrition practice.
Essential tips to successfully produce online video content.
Insights on video format choices – YouTube or Reels?

In this Episode:

[02:59] Betsy and Ini introduce themselves and their nutrition business focus.

[14:31] We talk about and explore the profound influence of videos.

[18:09] Betsy discusses the power of culinary nutrition and its impact on clients.

[23:28] The three key questions needed for culinary video production: What is it? Why incorporate it? How to include it?

[26:00] Betsy teaches us the ideal order of presentation for video content.

[28:56] Discovering essential tips for successful video production for all online content.

[33:23] Video pre-production considerations, from recipe selection to batch recording.

[37:49] We explore video production considerations from a technical standpoint.

[42:30] Betsy provides insights on video format choices—YouTube or Reels?

[51:56] Explore creative ways to repurpose your video content.

[56:10] “You want to try to keep it as nondistracting as possible so that you’re focused on what you’re there to present.” – Betsy

[58:09] We highlight the rising popularity of voiceovers in videos.

[01:03:57] Valuable advice for nutrition professionals venturing into video production.

[01:08:31] The importance of exposing the significance of producing culturally relevant videos, emphasizing diversity.

[01:13:16] Your Content Cure for This Week

This week’s Content Cure is a Content Repurposing Checklist from Betsy that supports you in getting the most from your videos.

> DOWNLOAD YOUR RESOURCES HERE<<

Resources Mentioned

Episode 32 – Culinary Nutrition Programs: With Teresa Pangan, PhD, RDN
Vidyo.ai

About Besty Ramirez, MS, RDN

Betsy Ramirez is a Registered Dietitian Nutritionist, homeschool mom, fitness and nutrition expert, military spouse, natural-born leader, and innovator. Her creative vision and expertise helped a major national retailer build a retail dietitian program from the ground up that increased sales and a category while educating consumers on healthy eating.

She has worked with Better for You & Natural Food Brands, public relations firms, grocery retailers, supermarket dietitians, and consumers to translate science into solutions at the dinner table. Her extensive expertise also helped collegiate athletes prepare for the NFL draft.

Betsy now helps educate undergraduate students. and works with dietitians in developing their video communications. She has been quoted or featured in national publication websites, such as Men’s Fitness, Shape, Glamour, Progressive Grocer, and National Military Family Association. She has also appeared as TV talent and expert spokesperson for major markets in Tennessee and Kentucky and conducted media interviews in Washington, DC, and North Dakota.

Connect with Betsy Ramirez

On Website

On Facebook

On Pinterest

On X

On YouTube

About Ini Isangedighi, CHN, CH

Ini Isangedighi aka “The Naija Goddess” is a Certified Holistic Nutritionist & Holistic Health Coach

Ini Isangedighi is the founder of Naija Goddess Inc., a health and wellness clinic that provides holistic education about natural remedies and food as medicine that is easy to understand and implement through personalized coaching, online videos, and culinary education.

Before devoting her time to the Naija Goddess Health & Wellness Clinic as a Certified Holistic Nutritionist and Certified Herbalist, Ini worked as a pastry chef and caterer. In addition to her kitchen prowess, Ini has a sprawling online apothecary and dispensary. She further supports her clients with natural remedies and supplementation needed to achieve client health goals quickly.

Naija Goddess is well established within the local community as a source for the natural approach to healthy living.