35. Master the Media and Work with Brands: With Amy Gorin, MS, RDN

January 9, 2024

Joining us in this episode is Amy Gorin, MS, RDN, a dynamic and innovative dietitian who turned her passion for media and nutrition into a groundbreaking project called ‘Master the Media’. Amy’s journey in the world of nutrition has led her to create a platform that empowers health professionals to flourish in the media landscape.

Amy’s unique approach has led to placements in top-tier publications such as Food Network, Health Line, and Forbes. Imagine partnering with household names like Quaker Oats and Nestle – all within reach through Amy’s Master the Media Coaching Program.

This episode is filled with insights and secrets behind mastering the media, and how professionals like you can elevate their game in the competitive world of nutrition content creation.

We’ll cover:

Plant Based with Amy and her company, Master the Media
Different Ways Health and Wellness Professionals Can Work in Media
The Objectives for Pricing and Accountability in Working with Brands

In this Episode:

[02:48] Amy shares her journey and talks about her two businesses.

[05:29] “This is what I am most passionate about, is teaching other health professionals how to work in the media, how to break that glass ceiling of what we think we’re supposed to be. – Amy

[08:59] The evolution of Plant Based with Amy and Master the Media.

[14:52] What does “working in the media” actually mean?

[18:18] Amy talks about her first big media gig and her first dietitian media appearance.

[22:49] What are the different ways that health and wellness professionals can work in media?

[26:27] Amy shares recommendations about different media outlets.

[29:53] Finding brand connections in different media outlets for health and wellness professionals.

[35:14] Amy talks about her thoughts around controversial views and “healthy agitation”.

[39:03] Showing up for the brand in the way that the brand deserves.

[40:29] What’s the first step to working with brands and getting paid for that?

[43:32] Amy’s pricing guide, how to write effective proposals to brands, and other goodies.

[46:54] The accountability piece of working with brands.

[48:40] Quick tips for working with brands, like making the move to monetize.

[55:02] Your Content Cure for This Week

Amy has provided several free resources for you that we talked about today. You can access these resources below:

> DOWNLOAD YOUR RESOURCES HERE<<

Amy Gorin, MS, RDN

Amy Gorin, MS, RDN, is a dynamic and innovative dietitian who turned her passion for media and nutrition into a groundbreaking project called ‘Master the Media’. Amy’s journey in the world of nutrition has led her to create a platform that empowers health professionals to flourish in the media landscape.

Her Master the Media Coaching Program is a course and a catalyst for professionals to achieve remarkable success, including securing placements in top-tier publications like Food Network, Healthline, and Forbes, and partnering with renowned brands like Quaker Oats and Nestle.