9. Marketing Insights with Emily Hirsh of Hirsh Marketing

June 20, 2023

I was recently honored to be a guest on the highly acclaimed Not for Lazy Marketers Podcast, hosted by none other than the brilliant Emily Hirsh, owner of Hirsh Marketing. The opportunity to converse with Emily, who has built a remarkable multi-7-figure boutique Facebook ads and funnel strategy agency, was truly inspiring. Emily and her team of strategists have been instrumental in supporting entrepreneurs in scaling their businesses through innovative and tailored strategies. During our interview, we discussed the significance of seeking support, particularly mentorship, as you navigate the often challenging journey of scaling your business. Both Emily and I acknowledged the value of failure as an integral part of the entrepreneurial journey. We shared personal anecdotes and lessons learned, highlighting how setbacks can lead to tremendous growth and pave the way to future success. I’m confident that the conversation Emily and I had on the Not for Lazy Marketers Podcast will provide you with valuable takeaways to implement in your own entrepreneurial endeavors. Enjoy! We’ll cover:

My background as a dietitian nutritionist, culinary coach, and nutrition content creator and the motivation behind my pivot from private practice to digital content creation.
The importance of effective messaging in the health and wellness space and understanding your ideal customer avatar.
The emphasis is on service as a primary goal, where success and profits are viewed as by-products.

In this Episode:

[02:48] I share about my business, Living Plate Rx, and its beginnings, and give insight into that. [08:54] “As we started to scale, it became very clear that we could have a bigger impact because my mission is just to help as many colleagues as possible.” – Jeanne [13:02] What Emily observes as to why the Living Plate Rx ad campaigns do so well. [18:22] Tips to see similar business growth and success. [23:06] Why it took me so long to ask for support. [26:24] Some of my mistakes, lessons, and insights so far in business [29:44] To get to a super specific niche, it takes some refinement and testing, and experience. [33:42] Don’t be afraid to invest in your business.

Your Content Cure for This Week

Your Content Cure for this week is a free three-part training series provided by Emily. Creating an Irresistible Offer that Sells! is a step-by-step training series for developing a fully customized offer that truly resonates with your audience. Register using the link below to start this series at your convenience: >>CLICK HERE TO REGISTER FOR THIS TRAINING<< This series includes three modules:

The Perfect Offer & Structure
Deciding on Your Offer Pricing
Powerful Offer Positioning

Your goal for this week is to complete the training and exercises within each module. It will take you less than an hour to view all three sections. Whether you have already created an offer or not, I know you will find value in completing this training. Emily is a real pro with years of experience managing more than a 28 million dollar ad spend and generating over $110 million in revenue for her clients.

About Emily Hirsh

Emily Hirsh is a leading Digital Marketing Strategist and CEO & founder of Hirsh Marketing, one of the largest and fastest-growing digital marketing companies in the world. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs and to grow their businesses and generate massive revenue using her revolutionary Not For Lazy Marketers Process. In 2012, Emily and her husband started an online fitness business together. By default, he was the content creator, and Emily was everything else. She managed social media, customer service, landing pages, graphics, outreach, sales funnels, and marketing. Emily soon discovered digital marketing was her power zone, and the business quickly grew its following to thousands. Through pure grit, Emily unintentionally became an expert in digital marketing and leveraged all of her self-taught experience to start her own business. She slowly started taking on more clients, helping them grow their businesses through successful marketing strategies and paid Facebook ad campaigns. Since then, Emily has built a team of 25+ top-level strategists, ads managers, copywriters, graphic designers, and marketers to generate hundreds of thousands in ROI for her clients, every month. They’ve managed over $26 million in ad spend and generated over $106 million in revenue for their clients. As an entrepreneur herself, Emily knows exactly what other business owners need to not only grow their income and amplify their impact but to reduce overwhelm and get back to their zone of genius. Today, Hirsh Marketing is one of the most sought-after marketing companies for authors, coaches, influencers, course creators, and entrepreneurs changing the world with their content. Emily regularly travels the country speaking at events and sharing the secrets behind her multi-million-dollar success.