47. 6 Ways to Grow Your Practice Without Social Media

Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about some type of strategy for utilizing content for practice growth.

Today’s recording focuses on practice growth strategies that don’t rely on social media. For the complete recording, you can visit our private Facebook group, Scale Your Nutrition Practice. Simply apply by answering a few questions and you’ll be able to join the very active conversations happening here.

It’s tempting to jump on every new trend, especially when it comes to promoting your nutrition practice on social media. 

Are you making the most out of your efforts, or are you falling into a common trap that might be hindering your growth?

The Big Mistake: Misaligned Content Creation

The mistake many practitioners make is creating content on social media just because they feel compelled to do so. It seems everyone is doing it, so why not you, right? Wrong. The critical misstep here is generating content without aligning it with your practice’s growth strategy.

Why It’s a Problem:

When your main client base is likely to come from local referrals rather than global internet users, spending excessive time on social media may not just be unproductive – it could be counterproductive. Your valuable time and resources could be redirected toward activities supporting your business’s growth and cultivating meaningful local connections.

What You Should Be Doing Instead:

Focus on actions and content creation that bolster relationships with potential referring practitioners and your local community. Here’s what this could look like:

1. Offering Targeted Referral Forms and Assessments: Create specialized referral and assessment forms, such as for diabetes management, to make it easier for other healthcare professionals to refer patients to you.
2. Conducting ‘Breakfast and Learns’: Hosting ‘Breakfast and Learns’ specifically for the staff of physician practices is a strategic approach to building relationships with potential referral sources and positioning yourself as an authority in nutrition. FYI – Breakfast is less expensive than lunch and it hits the practice before the chaos of the day.
3. Collaborative Email Blasts: Partner with other local health professionals or businesses to co-create content for their email newsletters, reaching a broader yet still relevant audience.
4. Hosting Community Programming: Work with local organizations, like the health department, to provide valuable programming to the community, enhancing your visibility and credibility. This can be a significant driver of practice growth.
5. Building a Solid Google Business Page: Ensure your practice is easily found online by local clients by optimizing your Google Business profile. Make it easy for satisfied clients to post a review by offering them a link.
6. Posting Free Webinar Offers: Utilize local community groups and forums, like Facebook groups, to offer valuable content like webinars, which serve as excellent lead magnets without the need for widespread social media campaigning.

Remember, while social media is a powerful tool, it should not detract from strategies that are more directly aligned with your practice’s growth goals. Evaluate where your clients are coming from and invest your efforts accordingly.

Now, if your practice strategy is to attract your ideal clients through social media, then buckle up and get busy. Don’t waste time just posting content and crossing your fingers. You may need support in building a social media funnel strategy that works – one that gets a “follow” or a “like” to convert into a paying customer. 

Your Content Cure for This Week

Your content cure for this week is a 15-page ebook, Beyond Social Media: 6 Ways to Expand Your Practice, LOADED with the actionable steps we covered here.

>> DOWNLOAD YOUR RESOURCES HERE<<

Key Takeaway

Social media can play a role in supporting your practice without being all-consuming. If your goal is to serve your local community and grow a referral base, then try to focus your efforts on that. Trying to do both will dilute your efforts.