39. Elevate Your Practice Workshop: Part 1

I have done a lot of workshops and webinars, but the one we hosted in January was one of my favorites. 

Why? Because in 90 minutes, participants walked away with a clear vision of how to execute the creation of a year’s worth of content.

We covered a lot in this workshop so I am offering it here as a special edition podcast for two episodes.

Here are the objectives that we will cover in Part 1:

• Develop a Unique Content Strategy:

• • • Learn to map out a strategic plan that aligns with your practice goals, ensuring your content stands out and attracts the right audience.

• Leverage Brand Assets and Value Proposition:

• • • Understand how to utilize your unique brand assets and value proposition in content creation to differentiate your practice from competitors.

• Master Content Creation and Calendar Planning:

• • Gain expertise in creating a comprehensive calendar for your practice, balancing client attraction, service, and retention activities.

5 Key Takeaways

#1 – You should not create one piece of content for practice or on social media until you are SUPER clear on WHO you are, WHO you serve, and HOW you serve them.

#2 – The evidence-based content that you create for your practice is no different than the content you use for social media – social media is just your megaphone. You repurpose the content, create different forms of it, and infuse it with your brand to attract your ICA using various SM platforms

#3 – There are three things you need to do to have a successful practice – ATTRACT, SERVE, and RETAIN clients. If you don’t have content for all three stages, you’ll struggle.

#4 – Leveraging Chat GPT or other AI tools can accelerate your content creation process BUT the outputs you receive are only as good as the inputs you provide [we help you with that].

And finally…

#5 – You don’t need to do this 👆 alone. I think all of our members would agree the best part of Living Plate Rx is the COMMUNITY.

During this episode, I will be referring to images and diagrams in the presentation – even without seeing them I think it’s worth talking them through and then following up with watching and participating in the workshop.

I know you’ll get value from these special edition episodes – so sit back and listen, then follow up with doing the work, and please reach out if you have any questions – enjoy!

Your Content Cure for This Week

This week’s Content Cure includes the audio-visual recording of the workshop as well as the workbook. We are also including the link to purchase the very low-cost content bundle to get you started.

>>CLICK HERE TO DOWNLOAD YOUR RESOURCES<<

Your goal this week is to look into these resources and identify those that can support you with advancing your practice – whether it’s connecting with one of the experts for support in understanding their practice and business focus or exploring their innovative offerings.